BackStartups

Global angel investing · US · LATAM · EU · APAC

Back startups,
anywhere in the world.

A plain-English playbook for backing early-stage companies as an angel investor — with a dedicated desk for the rules, deal structures and tax breaks in each major region.

The basics

Four things every angel is really buying

A tiny slice of ownership

Your cheque buys equity — or a right to it via a SAFE or convertible note — in a company most people have never heard of yet.

Asymmetric upside

Downside is capped at what you invest. Upside, on the rare winner, can be 10×, 50× or more. A handful of hits carry a whole portfolio.

Real, total risk

Most startups fail. Money is locked up for years with no market to sell into. Angels only invest what they can afford to lose entirely.

A seat near the frontier

Access to founders, ideas and networks early — and, increasingly, tax incentives designed to reward exactly this kind of risk.

The path

From curious to cap table in five moves

01Check you qualify

Confirm the investor rules where you live before you wire a cent.

02Choose your route

Direct cheques, an angel syndicate, or an equity-crowdfunding platform.

03See real deals

Get into founder networks, demo days and syndicate lead lists.

04Diligence & invest

Read the terms, size the cheque, sign the SAFE, send the funds.

05Support & wait

Help where you can — then hold for the 5–10 years exits take.

$300B+
invested into startups globally each year across all stages
1 or 2
positions that typically produce most of an angel portfolio's entire return
5–10 yrs
typical time from first cheque to an exit, if one comes at all
4 regions
US, LATAM, Europe and APAC — each with its own desk here

The working sections

Seven places to actually get better at this

Regional guides tell you how the market works where you are. These tell you how the job works everywhere — what the paperwork means, how to check a company, what the arithmetic demands, and what happened to everyone who got it right and wrong before you.

Repository · 40 companies

Meet the founders who built the exits

Ten legendary founders per region — how they built their company, and exactly how it was sold or taken public. Real amounts, real years, real news coverage.

Browse the repository
  • Kevin Systrom — Instagram
  • David Vélez — Nubank
  • Daniel Ek — Spotify
  • Forrest Li — Sea Limited

Straight answers

Frequently asked questions

What does it mean to "back a startup"?
Backing a startup means putting money into an early-stage private company in exchange for equity (or a right to equity, via instruments like a SAFE or convertible note), usually alongside other investors. As an angel investor you are betting that the company grows enough for your small ownership stake to become valuable — while accepting that most early-stage companies fail.
How much money do I need to start?
It varies by route and region. Direct angel cheques are often US$10,000–50,000, but syndicates and equity-crowdfunding platforms let you back startups with as little as US$100–1,000. Angel groups typically expect members to invest across many deals over time rather than one large cheque.
Do I have to be an accredited or professional investor?
In the US you generally need to be an accredited investor to invest in private rounds, though Regulation Crowdfunding lets non-accredited investors participate within annual limits. Europe, LATAM and APAC each have their own "sophisticated / professional investor" tests and crowdfunding regimes. Our regional desks explain the rules that apply where you invest.
Is backing startups a good investment?
Early-stage investing is high-risk and illiquid: returns follow a power law where a few big winners drive nearly all the gains, and many companies return nothing. Angels manage this by diversifying across many startups, investing only money they can afford to lose, and expecting to wait 5–10 years for any exit.
What is the difference between an angel investor and a VC?
Angels invest their own money at the earliest stages, often writing smaller cheques and moving quickly. Venture-capital funds invest other people’s money (from limited partners), usually at larger sizes and later stages, with formal processes. Many founders raise from angels first and VCs later.

Ready to back your first startup?

Start with the fundamentals, then jump to the desk for your region.