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Deep dive · Global & US

Business Breakdowns

A single business dismantled per episode — how it makes money, what its economics look like, and what would have to change for that to stop.

Format Weekly, roughly an hourListen joincolossus.com ↗

Why an angel should listen

The format is a guest who knows one business extremely well walking through how it works: revenue model, cost structure, competitive position, and the specific things that would break it. It is analytical rather than narrative, and it teaches a repeatable way of taking a business apart.

For an angel the transferable skill is the question set. After a dozen episodes you find yourself asking a founder the same questions the show asks about mature companies — where does the margin come from, what happens when this input reprices, who has the pricing power in this chain — and those questions work just as well on a company with twelve customers.

Coverage extends well outside technology, which is useful. Understanding how a distribution business or a regulated financial business actually earns its money makes you a better assessor of startups trying to disrupt them.

Where to begin

Start with these

  • A business in a category you might invest in, for the mature version of the model a startup is attacking.
  • Any non-technology business, for how differently value accrues.
  • Episodes on businesses that look boring — the economics are usually more interesting than the exciting ones.

In short

Good for

Business model literacyAnalytical frameworksNon-tech categories
Listen at joincolossus.com

Business Breakdowns: common questions

How is this different from Acquired?
Acquired tells the story; this dismantles the economics. One is narrative and historical, the other analytical and present-tense, and they complement each other rather than competing.
Does analysing mature companies help with startups?
The question set transfers directly. Where does the margin come from, what happens when this input reprices, who holds pricing power in this chain — those work just as well on a company with twelve customers.