BackStartups

Narrative · Global & US

Masters of Scale

with Reid Hoffman

A venture investor and LinkedIn co-founder testing a specific theory of company-building against the experience of people who have done it.

Format Regular, roughly 30 to 45 minutesListen mastersofscale.com ↗

Why an angel should listen

Each episode is built around a thesis about scaling — a counterintuitive claim the host advances and then examines through a guest's experience. The structure makes it more argumentative than a straight interview show and considerably more memorable.

The recurring subject is the transition from small to large, which is exactly the period an angel is betting on. A company you back at pre-seed either navigates that transition or does not, and the show is a long catalogue of how it goes wrong.

Read the theses sceptically. They are drawn from a particular slice of Silicon Valley experience, and the pattern that produced a handful of enormous network-effect businesses is not a general theory of company building.

Where to begin

Start with these

  • Episodes about the transition from founder-led sales to a real sales organisation.
  • Anything on hiring the first executives — the most common place a good seed company stalls.
  • The episodes where the guest pushes back on the host's thesis.

In short

Good for

Scaling questionsStructured argumentsCompany building
Listen at mastersofscale.com

Masters of Scale: common questions

How reliable are the theories the show advances?
They are drawn from a specific slice of Silicon Valley experience — largely network-effect businesses — and generalise less well than the framing suggests. The episodes where a guest pushes back are the most useful ones.
What is the most relevant part for an angel?
The transition from small to large. A company you back at pre-seed either navigates it or does not, and the show is essentially a long catalogue of how that goes wrong.