Narrative · Global & US
The Pitch
with Josh & Lisa Muccio
Real founders pitching real investors for real money, recorded in the room — the single most useful show on this list for understanding what actually happens in a pitch meeting.
Why an angel should listen
Every other show on this list tells you about investing. This one shows it happening. Founders pitch a panel of working venture and angel investors, the investors ask the questions they would actually ask, and the negotiation — including the parts where it goes badly — is on tape.
For a new angel it is close to a training simulator. You hear which questions cut through, how investors respond to evasion, how valuation conversations really go, and how differently the same company sounds after ten minutes of scrutiny. It also demonstrates, repeatedly, how much of a decision is made on the founder rather than the business.
It is also, straightforwardly, entertaining. The show is produced properly, the stakes are real, and the format was well enough regarded that its creators bought it back from Spotify to run independently.
Where to begin
Start with these
- Any episode from a recent season — the format is consistent, so pick a company in a sector you know.
- Episodes where the investors disagree with each other after the founder leaves the room.
- Any pitch that goes badly. Watching a good business lose a room is more instructive than watching one win it.
Listening orders