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Cap table & dilution

Share classes

Also called Ordinary vs preferred, Common vs preferred stock

The different types of share a company issues — ordinary shares for founders and employees, preferred shares for investors — carrying different rights on payout, voting and protection.

In plain English

Ordinary shares — common stock in American usage — are the base layer. They vote, they own the residual value of the company, and they are paid last in any distribution. Founders and employees hold them.

Preferred shares sit above. They carry a liquidation preference that pays them out first, usually anti-dilution protection, often protective provisions giving veto rights over specified decisions, and sometimes a board seat. Each priced round typically creates its own class — Series Seed Preferred, Series A Preferred and so on — with its own terms, stacked in an order set by the documents.

The gap between the classes is invisible in a great exit and decisive in a mediocre one. A company sold for ten times what investors paid pays everyone handsomely and the preference is a rounding error. A company sold for less than the total preferred money raised may pay ordinary shareholders nothing at all, while preferred holders recover their capital. Since most exits are modest, this scenario is far more common than the pitch deck contemplates.

The valuation implication is often missed. A headline price of "$500m" is a price for preferred shares with downside protection. Ordinary shares in the same company are worth measurably less, which is why option strike prices — set by an independent valuation — are a fraction of the last preferred price.

What it means for your cheque

Find out which class you are being offered and get the same class as the lead if you possibly can. Small cheques are sometimes issued ordinary shares at the preferred price, which means paying for protection you do not receive. In a good outcome it makes no difference; in the far more likely modest outcome it decides whether you get anything.

If ordinary shares are genuinely the only option — common in friends-and-family rounds and in some crowdfunding structures — then adjust the price you are willing to pay, or the cap you are willing to accept, to reflect what you are actually buying. The instrument is worse, so it should be cheaper.

Do the arithmetic

A $30m exit split between ordinary and preferred

Investors have put in $20m across two rounds, all with a 1× non-participating preference. Preferred holders own 45% of the company on an as-converted basis. The company sells for $30m.

Total preference owed$20,000,000
Preferred holders take their preference$20,000,000
Remaining for ordinary shareholders$10,000,000
Preferred as-converted alternative45% of $30m = $13.5m — less than the preference, so they take the preference
Founders and employees share$10m across 55% of the company
An angel holding ordinary shares at 1%about $182,000 rather than the $300,000 that 1% of $30m implies

The exit was worth $30m and ordinary shareholders divided $10m of it. The share class, not the sale price, determined the outcome.

At the table

What to negotiate

  • Ask directly which class you are being issued and whether it is the same as the lead's.
  • If you are offered ordinary shares at the preferred price, ask for the preferred class or a lower price. Both are reasonable requests.
  • Ask for the full preference stack — how much preferred money sits ahead of ordinary shares in total.
  • Check whether the preference is participating or non-participating; the difference is large.
  • For UK investors, note that SEIS and EIS relief requires shares with no preferential rights to assets on a winding up — so relief-eligible shares are, by design, ordinary.

Around the world

How this differs by market

Share classes: common questions

Are preferred shares always better?
For downside protection, yes. But UK SEIS and EIS relief requires shares without preferential rights on a winding up, so a UK angel choosing preferred shares may forfeit relief worth far more than the preference. The right class depends on your tax position as well as the deal.
Why are employee option strike prices so much lower than the last round price?
Because options are over ordinary shares and the round price was for preferred shares with liquidation preferences, veto rights and anti-dilution. An independent valuation prices the ordinary shares separately, and the discount reflects the rights the ordinary shares do not have.
Can share classes be simplified later?
Yes — many companies collapse everything into ordinary shares at IPO, and a recapitalisation can do it earlier. Both require the consent of the holders who would give up rights, which is exactly as difficult as it sounds.