BackStartups

Ariel Burschtin, Álvaro García & Ruben Sosenke

PedidosYa

Latin America’s leading online food-delivery marketplace · Montevideo, Uruguay

$43M for 70%
Majority acquired by Delivery Hero
2014
Acquisition
Latin America
Regional desk

The founder

Ariel Burschtin, Álvaro García and Ruben Sosenke, students at Universidad ORT Uruguay, built PedidosYa from a concept that reportedly began as a 2007 class project, incorporating the company in 2009 and growing it into Latin America’s leading online food-delivery marketplace.

How it was sold

Berlin-based Delivery Hero announced its investment in PedidosYa on June 26, 2014, paying $43 million for a 70% stake — its entry into Latin America via PedidosYa’s then-nine-country footprint. Delivery Hero later moved to full ownership as PedidosYa grew into a regional unicorn operating in roughly 15 countries.