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Film · The screening room

Something Ventured

Daniel Geller & Dayna Goldfine (dirs.) · 2011

A documentary about the emergence of American venture capital, told by the people who invented it — the closest thing to a founding history of the asset class.

Why it is here

Released in 2011 and running about eighty-four minutes, it interviews the venture capitalists who backed Apple, Intel, Genentech, Cisco, Atari and Tandem, in a period when the model itself was being improvised.

The value for an angel is watching people describe decisions made without any of the apparatus that now exists — no comparables, no established terms, no benchmarks. They were assessing founders and technology and very little else, which is exactly the position you are in at pre-seed.

It is also a useful corrective to the sense that the industry's conventions are laws. Most of them were invented by the people in this film, fairly recently, largely by trial and error.

The official trailer

SOMETHING VENTURED official US trailer

The official trailer, from the film's own distributor. Two minutes is enough to see why the founding generation of venture capital is worth eighty minutes of your evening.

Published by ZeitgeistFilms. Channel verified from zeitgeistfilms.com, and YouTube's own oEmbed response names that channel as this video's author. Pressing play loads content from YouTube.

Read it if

You want to see where the conventions you are being asked to accept actually came from.

Skip it if

You want contemporary relevance — the companies discussed are decades old.

Pair it withThe Power LawSebastian MallabyA financial historian on how venture capital became what it is, and why the distribution of outcomes makes it behave unlike any other asset class.

Something Ventured: common questions

What makes this documentary worth eighty minutes?
It is the founding generation of venture capital describing decisions made before any of the current apparatus existed — no comparables, no standard terms, no benchmarks. That is closer to the pre-seed position than anything in modern practice.
Is it still relevant to how deals are done now?
Indirectly, and usefully. It shows that most of the conventions treated today as fixed were invented within living memory by a small number of people, largely by trial and error.